13 Ways of Looking at a Story

Mark McGuinness, writing at Lateral Action, provides a list of thirteen ways of looking at a story. A story is a shortcut to the emotional brain, for example, by using passionate language and relating personal experiences to have a profound impact on an audience. A story is like the Trojan Horse –it gets an audience to lower their defense to get a point across. And stories can also be rallying cries for greater causes and action.

This post is especially important for leaders and change agents!

For these and other ways of looking at a story, check out Mr. McGuinnesses’s post here.

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