Shared Creativity Key to the New Definition of "Work"

Jeff Klein, CEO of Cause Alliance Marketing, is interviewed on the importance of creativity in the new paradigm of work: personal, meaningful, and part of an integrated life. Klein notes that collaboration fosters creativity when common causes and objectives also speak to individual interests. Allowing for creativity and adaptability, and recognizing the limits of individual knowledge, allow for other ideas and perspectives to move a project along. The idea is to have the openness to be able to adapt to changing circumstances and co-create with others.

For the interview, go here.

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